Undergraduate - Marketing
Program level: UndergraduateApplication Fee: $ 50
Tuition Fee: $ 14000/year
Cost of Living: $ 9170/year
- A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Murray State University (MSU) is a public university in Murray, Kentucky. In addition to the main campus in Calloway County in southwestern Kentucky, Murray State operates extended campuses offering upper level and graduate courses in Paducah, Hopkinsville, Madisonville, and Henderson.
Academics
Accreditation
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Council on Higher Education Accreditation (CHEA)
Accreditation Board for Engineering and Technology (ABET)
Commission on Collegiate Nursing Education (CCNE)
National Council for Accreditation of Teacher Education (NCATE)
- ADDRESS:
- Contact: 102 Curris Center, Murray, Kentucky 42071
- A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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