Undergraduate - Marketing

Program level: Undergraduate
Application Fee: $ 75
Tuition Fee: $ 33386/year
Cost of Living: $ 12995/year

  • A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

NJIT offers 53 undergraduate (Bachelor of Science/Arts) majors and 66 graduate (Masters and PhD) programs.[14][15] Via its Honors College it also offers professional programs in Healthcare and Law in collaboration with nearby institutions including Rutgers Medical School and Seton Hall Law School.[16][17] NJIT also offers cross-registration with Rutgers University-Newarkwhich borders its campus.As of May 2018 the school's faculty and alumni include a Turing Award winner (2011), a Dannie Heineman Prize for Mathematical Physicswinner (2015), 2 members of the National Inventors Hall of Fame, 8 members of the National Academy of Engineering,[c] 1 member of the National Academy of Sciences, an astronaut, a National Medal of Technology winner, a Congressional Gold Medal winner,[d] multiple IEEEmedalists, and 8 members of the National Academy of Inventors, including 2 senior members.[18] To date NJIT graduates have won eight Goldwaters, two Fulbrights, a Boren Scholarship, a Truman, two Whitakers, and five Gilmans.


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  • Contact: Newark, New Jersey, USA

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  • A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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